Google is reportedly in the final stages of acquiring AdHawk Microsystems Inc. for $115 million. This strategic move aims to enhance its mixed reality technology offerings.
AdHawk is a Canadian startup specializing in eye-tracking technology, backed by notable giants like Samsung, Intel, HP, and Sony. Although the acquisition agreement is not yet finalized, sources suggest that it could be concluded soon.
Reflecting on its history, Google Glass was introduced over a decade ago as an ambitious innovation that stirred excitement, although it was ultimately ahead of its time. Initially marketed as a pioneering device, we described it in 2013 as “a beta product from the future.”
However, the expectations surrounding its applications may have been overstated as the product struggled to find its footing. After years of being primarily an enterprise tool, Google officially discontinued the Glass in 2023, marking a quiet end to a unique chapter in tech history.
Despite this setback, smart glasses and virtual reality have evolved significantly in recent years. In 2024, Google announced Android XR, a new operating system tailored for virtual reality devices.
This initiative, developed in collaboration with partners like Qualcomm and Samsung, points to Google’s renewed focus on the VR landscape. Additionally, Samsung plans to release a VR headset, known as Project Moohan, which will operate on Google’s XR OS.
As the market sees a variety of companies launching products with smart features, interest in smart glasses is beginning to escalate. However, consumer feedback remains mixed.
A recent poll revealed a divide, with many expressing skepticism about the current offerings. As Google reinvents its approach to smart glasses, it will be fascinating to observe how the technology matures and captures the interest of potential users.
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