The eagerly awaited Google Pixel 10 series is approaching its launch, and various leaks provide an insightful preview of the smartphones. Ahead of the official reveal, speculation has arisen regarding the pricing of the Pixel 10 lineup.
In April, there were suggestions that the prices would remain largely consistent with the previous Pixel 9 series. Recent information from a credible European source has now clarified potential price points for Google’s four flagship smartphones, as well as the new Pixel Buds 2a.
Noted leaker Roland Quandt shared details on Bluesky regarding the European pricing for the Pixel 10 models. The provided figures indicate no notable changes when compared to last year’s Pixel 9 series.
However, the Pixel Buds 2a, which follow the 2021 Pixel Buds A-Series, will reportedly see a price increase. The entry-level 128GB Pixel 10 is expected to retail for €899 (approximately $1,050), with the 256GB model priced an additional €100.
On the other hand, the Pixel 10 Pro will start at €1,099 (~$1,285) for the 128GB variant and can go up to €1,589 (~$1,857) for the 1TB option. The more advanced Pixel 10 Pro XL will kick off at €1,299 (~$1,518) for the 256GB model, reaching €1,689 (~$1,975) for 1TB.
Additionally, the anticipated Pixel 10 Pro Fold will launch at €1,899 (~$2,220) for the 256GB model and €2,289 (~$2,675) for the 1TB variant. Despite earlier expectations of a price reduction for the Pro Fold, recent leaks suggest otherwise.
For reference, the Pixel A-Series refresh is expected to be priced at €149 (~$174) in Europe, reflecting a €50 increase. While there’s speculation of a similar price hike in the US market for the Pixel Buds 2a, no confirmations are currently available.
The pricing for the Pixel 10 series in the US remains uncertain. Generally, European smartphone prices align with US counterparts.
However, due to potential tariffs on imports, especially as the Google Pixel phones are manufactured in China, India, and Vietnam, customers in the US may face higher costs. With the anticipated launch date approaching on August 20, there’s keen interest in how Google will manage any tariff-related expenses and whether they will absorb the costs or pass them on to consumers.
Amidst the anticipation, a prototype motherboard has surfaced, highlighting key features such as the Tensor G5 chipset. Debugging the price structure in the US will be a key focus after the official event.
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