YouTube Music is currently experimenting with static banner ads for its free users, specifically on the Now Playing screen. This initiative may frustrate some users as it compresses the size of both the album art and playback controls.
While this ad format has not yet been widely implemented, it marks a significant shift in how the platform approaches its monetization. YouTube Music is recognized as one of the top audio streaming services available today.
Although many users enjoy its Premium subscription, a vast number still utilize the free version for access to podcasts, music, and other audio content. Historically, the platform has relied on skippable video ads between tracks to generate revenue from free users.
The new test suggests that YouTube Music is exploring different advertising methods, particularly a static banner ad that appears between the album artwork and the song title on the Now Playing screen. In a user-shared screenshot on Reddit, the banner ad’s placement is evident, leading to a diminutive appearance of both the album art and music controls.
Each ad contains standard elements, such as a “Sponsored” label, a URL, and a button that directs users to the sponsor’s site. Currently, YouTube Music utilizes video ads in between tracks, and free users face limitations when trying to switch from video to audio, often encountering prompts to upgrade to YouTube Music Premium.
These restrictions, however, do not apply to podcasts. The potential integration of these banner ads into the user experience raises concerns among users already accustomed to ads.
As the ad placement is still in testing, it remains to be seen if it will become a permanent addition. For users seeking an ad-free experience and access to premium features, a subscription to YouTube Music Premium is available for $11 per month.
Alternatively, a more comprehensive YouTube Premium subscription can be obtained for $14 monthly, encompassing benefits across both platforms.
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