Recent advancements in artificial intelligence (AI) are bringing numerous benefits that have the potential to enhance our daily lives. Companies are harnessing AI to alleviate traffic congestion at busy intersections and are also leveraging the technology to diagnose diseases prior to the emergence of symptoms. On a personal level, AI stands at the forefront of various applications, including real-time translation, coding, automation of repetitive tasks, and learning complex subjects. Additionally, it plays a role in creative fields such as video and image generation.
However, this aspect of AI is a double-edged sword. While it offers exciting avenues for creativity, the potential for misuse poses significant challenges, which Meta is actively addressing. To combat the misuse of AI, major applications in image and video generation have implemented safeguards to prevent harmful outcomes. These measures include restrictions on creating deepfakes, misappropriating artists’ work, and producing misinformation-laden content.
There are also watermarking tools to help distinguish between genuine content and that generated by AI. Conversely, some platforms provide tools that allow users to create non-consensual nude or sexually explicit images of individuals. Meta is taking a firm stance against such practices and has initiated legal action against Joy Timeline HK Limited, the Hong Kong-based company behind the app Crush AI. The lawsuit describes the company’s attempts to bypass Meta’s ad review system and highlights the seriousness of infringing on advertising policies.
Meta’s new strategy includes sharing information about violating apps with other tech companies through the Tech Coalition’s Lantern program for further investigations. Additionally, the company is enhancing its defenses against these types of ads, even those that do not contain explicit content. This proactive approach follows recent criticism from the Oversight Board, indicating that Meta needs to enforce its own policies more rigorously.
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