The emergence of AI-powered voice assistants is increasingly pushing traditional options into obsolescence or even complete removal from the marketplace. A prime example of this trend is Google’s shift in focus from the long-established Google Assistant to its new platform, Gemini.
This transition signals the complete discontinuation of Google Assistant across all devices later this year. Gemini has been optimized to cater to the needs of tech-savvy Android users, and it appears that Original Equipment Manufacturers (OEMs) may soon begin to emphasize this feature.
Currently, Android devices allow users to choose their preferred virtual voice assistant, with options including Google Assistant and Bixby at the operating system level. Depending on installed applications, users can also access alternatives such as ChatGPT, Perplexity, and Alexa, giving them the freedom to tailor their experience.
Recent insights from Android analyst Mishaal Rahman indicate that Android OEMs will soon be able to highlight voice assistants that are “recommended” or “optimized” for their devices. One major player has already started to implement this feature.
Google developed the custom ‘recommended assistant’ option at the request of an OEM partner, which is likely Samsung. This feature allows OEMs to create a list of voice assistants that have been tested and confirmed to work with their applications.
The configuration of this feature is under the control of the OEM, allowing them to decide which assistants to recommend, how many to list, and whether to use the feature at all. Samsung appears to be leading this initiative by showcasing Google (Gemini) as its recommended assistant.
This integration is seamless with Samsung’s applications, including Notes, Reminder, and Calendar. On devices operating with One UI 7 and One UI 8, Gemini is presented prominently as the “Recommended AI assistant” or “AI assistant optimized for Galaxy.”
While it’s uncertain whether other manufacturers will follow suit, the option is readily available. However, Google has confirmed that it will not utilize this feature for its Pixel devices.
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