Samsung is a brand that continually juggles multiple projects simultaneously. As excitement builds for the announcement of its upcoming foldable phones on July 9, news has emerged that the much-anticipated AI home robot, Ballie, will no longer make its summer debut as initially expected.
According to the Korea Times, Samsung is approaching this new product with caution, focusing on refining the user experience while figuring out the pricing strategy. There’s an ongoing question of whether consumers truly desire or need a product like Ballie.
In recent years, artificial intelligence has garnered much attention, resulting in numerous innovations mostly in the form of software and services. While a few dedicated products have been launched, such as the Humane AI Pin and Rabbit R1, they have not achieved significant success.
It remains uncertain how beneficial a device like Ballie can be, especially considering its projected price could exceed $2,000, making it a hefty investment for consumers. In the consumer tech realm, high-priced products typically don’t generate massive demand upon launch.
This may explain Samsung’s deliberate approach to perfecting Ballie before its release. The project has been in development for several years, evolving significantly, and a little extra wait shouldn’t pose too much of an issue.
While Ballie has undergone design changes, its core functionality revolves around enhancing smart home control and utilizing AI for communication. The latest iteration even includes a built-in projector, which not only aids in communication but can also serve as an information display.
Although initial demand might be limited, Ballie has the potential to evolve into a more significant product as technology advances. For now, fans will have to wait patiently, with hopes of seeing it at the next Galaxy Unpacked event.
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