Roku is currently experimenting with unskippable advertisements that play as soon as users start their TVs, before the home screen appears. This has led to significant backlash from users, many of whom are threatening to abandon the platform if this practice continues. While Roku is known for being particularly aggressive with advertisements, it is not alone in this trend; other platforms, such as Google and Samsung, are also increasing ad presence on their streaming devices.
Announcements from users have expressed their anger at being forced to watch video ads, with some recounting experiences of having to view a trailer for “Moana 2” before accessing their applications. Roku has acknowledged that these autoplay ads are part of an official test, yet they have remained vague on whether this feature will become a permanent aspect of their service. A spokesperson indicated that the test aims to explore ways to highlight brands while maintaining a user-friendly experience.
Customers have taken to forums to make their feelings known, asserting that they will leave Roku if these ads do not stop. The company has not addressed critical questions concerning which devices are impacted or the rationale behind the ads. Roku is not the only company adopting aggressive advertising strategies.
Other smart TV platforms, including Google TV, have also started increasing ad content. Roku stands out for its more disruptive advertising methods, including a previously filed patent for technology that would overlay ads on any content viewed via HDMI. With the growing presence of ads on smart TVs, users may find alternatives more appealing.
Apple TV, for instance, is one platform that has maintained a low-ad experience, potentially positioning itself as a preferred choice for those seeking an ad-free environment.
Leave a Reply